Designing the visual identity for the Museum of Magic in Lyon was about exploring magic as a universal, enchanting flow of energy, beyond conventional clichés.
The 'MUMA' logo embodies this flow. Its four uppercase letters are subtly hinted at, partially visible, symbolizing continuity and perpetual motion. A violet star, a discreet echo of the 'i' in 'magie' (magic), adds a touch of mystery. The deep blue and violet palette reinforces this enigmatic atmosphere.
The full museum name, 'Musée de la magie' (Museum of Magic), uses the Poppins typeface, a geometric and modern font ensuring clarity and neutrality. This choice accentuates MUMA's accessibility, much like a museum that preserves and transmits knowledge without prejudice.
This logo translates magic through evocative motion, allowing for personal interpretation. Its black and white version ensures perfect adaptability for all applications.
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